TECH
01/05/2024
RapidTee Golf
RapidTee Golf is an innovative technology startup that helps golfers secure prime tee times at top-rated public golf courses through real-time notifications and a streamlined booking experience.
Technology
Startup
Services
Fractional CMO
Category
SAAS
Client
Dan & David Claroni
Situation – Launching a New Tech Brand from the Ground Up
When the founders of RapidTee Golf approached us, they had an exciting product idea but no marketing infrastructure in place. As a newly launched startup, they needed a comprehensive go-to-market strategy and a capable marketing leader to bring it all together.
They were looking for a fractional CMO to guide the marketing launch from scratch. Our engagement began at ground zero—no brand identity, no messaging, and no channels activated. The goal: define the vision, build the stack, and generate traction fast.
Launch Foundation
LEADERSHIP
Defined go-to-market strategy from scratch
Built messaging and brand identity aligned with product vision
Established campaign roadmap to drive initial traction
Channel Activation
We activated a full-funnel marketing ecosystem spanning social, email, search, and emerging platforms. With no legacy systems in place, we had the flexibility to tailor a custom stack—quickly launching campaigns across Google, Meta, Reddit, and TikTok to validate demand and accelerate subscriber growth from day one.
Problem – No Marketing Strategy, Brand, or Assets
Bringing a new tech platform to market without a brand or strategy can lead to costly delays and poor adoption. RapidTee needed not only a clear marketing plan but a foundation to support their long-term growth.
Brand Foundation + Funnel Strategy
STRATEGY
We worked closely with the founders to develop a compelling brand identity, positioning strategy, and messaging platform. From there, we built out a full-funnel marketing plan, outlining how the product would attract, convert, and retain early users.
Solution – Full-Stack Fractional CMO Execution
With strategy in place, we shifted into execution mode. This included designing and launching the official website and notification platform, implementing Brevo for email automation, and developing content across email, social, and paid channels.
Full Funnel Launch + Paid Activation
GROWTH
We deployed multi-channel campaigns across Google, Meta, TikTok, and Reddit to drive signups and validate product-market fit. Every campaign was tracked and optimized in real time, delivering a smooth and successful launch.
Results:
RapidTee Golf achieved immediate product-market fit. With a growing subscriber base and increasing annual recurring revenue, the brand has laid a strong foundation for scalable growth.
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