SHOPIFY
01/10/2025
Calliope Golf
Calliope Golf is a bold women’s golfwear brand redefining performance and style for the modern player.
Advertising
Women's Fashion
Services
Advertising Management
Category
eCommerce
Client
Cassy Isaacs
Situation – Regaining Control and Building a High-Performance Ad Strategy
When Calliope Golf reached out, they were facing critical issues with their ad performance and account ownership. Their previous agency had managed campaigns without full transparency, leaving the team without access to essential data or control over their Meta or Google ad accounts.
They engaged me to take full ownership of their advertising infrastructure and rebuild their paid strategy ahead of a crucial seasonal period. The objective: clean up the backend, connect the tech stack, and design campaigns that convert.
Ad Infrastructure Cleanup
AD ACCOUNTS
Rebuilt Meta Business Manager and Google Ad accounts for full transparency and ownership
Connected Shopify for complete product catalog sync and tracking
Set up advanced conversion tracking and custom audiences
Campaign Strategy Reset
With a new structure in place, we launched fresh campaigns targeting segmented audiences across Meta and Google. With clear objectives and a full-funnel approach, Calliope saw immediate traction — improving ROAS, engagement, and sales performance just in time for Black Friday.
Problem – Poor Ad Performance and No Account Ownership
Calliope Golf had been working with a previous agency that provided limited visibility and withheld control of their advertising infrastructure. Without access to their Meta or Google ad accounts, they couldn’t track performance, manage audiences, or pivot their strategy effectively. Campaigns lacked alignment with the brand and delivered disappointing results.
Lack of Transparency and Control
STRATEGY
The previous agency controlled Calliope’s ad accounts, leaving the brand without full access to their data, campaign history, or optimization levers. This lack of transparency made it impossible to audit performance or build on past learnings—forcing us to start from scratch in re-establishing the core advertising infrastructure.
Solution – Ownership, Optimization, and Smart Execution
Once ownership was restored, we rebuilt Calliope’s ad ecosystem from the ground up. With new accounts in place and proper tracking connected to Shopify, we executed a clean relaunch of paid campaigns across Meta and Google—targeting key audiences and aligning messaging to the season.
High-Impact Campaign Launch
ADS
We developed a full-funnel campaign strategy focused on seasonal offers and retargeting. With fresh creative, properly linked product feeds, and new audiences in place, we launched and optimized campaigns in real time—generating stronger ROAS and increasing conversion volume.
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